ApplyPass
About the Project
ApplyPass is a platform designed to help students and job seekers apply to jobs faster and smarter. They partnered with Zendeeps to completely revamp their user experience and visual identity to better resonate with a younger, tech-savvy audience.
The objective was to simplify the complex application tracking process and create a brand that feels supportive and empowering.
Problem Statement
The previous platform was functional but cluttered. Users found it overwhelming to track multiple applications, and the visual design felt outdated and corporate, lacking the energy needed to engage students.
User Pain Points
- Complex Navigation: Users got lost in nested menus and couldn't find key features quickly.
- Lack of Feedback: The system didn't provide enough visual feedback on application status.
- Inconsistent Branding: The visual identity was fragmented across different parts of the app.
Our Solutions
We implemented a user-centric design approach to address these issues:
- Streamlined Dashboard: We redesigned the main dashboard to give users a clear overview of their application status at a glance.
- Vibrant Visual Identity: We introduced a fresh color palette and modern typography to create an energetic and friendly brand.
- Simplified User Flows: We mapped out and optimized key user journeys to reduce friction and clicks.
- Mobile-First Design: We ensured the experience was seamless on mobile devices, as many students use their phones for job hunting.
Tone & Voice System
The new tone is Encouraging, Clear, and Energetic. We used positive language to motivate users during the often stressful job search process.
Clear Improvements
Before
A cluttered interface with confusing navigation and a dull color scheme.
After
A clean, vibrant, and intuitive platform that guides users through their job search journey.
Reasoning Behind Decisions
We chose a card-based layout for the dashboard to make information easy to digest. The use of bright colors was intended to make the platform feel less like a chore and more like a helpful tool. We prioritized mobile responsiveness because our research showed a significant portion of the target audience accesses the platform via smartphones.